Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to take some action.
It includes the name of a product or service and how that product or service could benefit the consumer, to persuade potential customers to purchase or to consume that particular brand.
Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries.

Different types of media can be used to deliver these messages, including traditional media such as newspapers, magazines, television, radio, outdoor or direct mail; or new media such as websites and text messages. Advertising may be placed by an advertising agency on behalf of a company or other organization.
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